Thursday, March 1, 2007

India Value Proposition - Polished Smut

The Indian Billionaires of Bangalore have found the mantra for marketing India. As per this breed of Incredible Indian Billionaires, India is a unique destination for global finance and business.

After the Shining India, these Indian billionaires have offloaded the India strategy of marketing India to the world. At Davos, World Economic Forum they played out the catchy lilting tunes, the subtle allure of India. - India Everywhere.

No doubt, the idea of focussing on good news, and disregarding the bad news like Indian agrarian debt and suicides, started with Shri Chandrababu Naidu in Hyderabad and his brand marketing thinktank inspired by World Bank consultants.
Later this brand marketing strategy think tank, found the willing shoulders of Shri Pramod Mahajan to push the positive messages about India in the media and disregard the negative messages.
In more recent times Capt Amarinder Singh of Punjab Congress, was a willing customer for these branding experts.

But maybe, they should learn a few lessons from Kaun Banega Crorepati desi think tanks, to learn what positive messages, Indian voters will swallow and what positive messages they will react against, during the electoral polls.

The "India EveryWhere marketing campaign" of Davos Switzerland, was specially designed to focus on the unique value proposition India offers to the world :
• India : The Visionary ... Democracy
• India : The Investor's Dream ... Free Market
• Incredible India : ... The Cultural Delight

And do I hear you asking the question where the "Indian kulak kisan" figures in all this talk of Democracy, Free Markets and Cultural Delights of India ?
Ah, but then, as they say, always ask the right questions, if you want the right answers.
Buy cheap, sell expensive, that is the old strategy of getting rich.
Stick to the rules. Even the Sensex Minister will be able to pass on these hot tips to you.

Is India Everywhere ?

Indian business magnates, the new breed of Incredible Billionaires, have an immense contribution towards making the world a better place to live in.
The good part is that, these business magnates have chosen to start from India.
As part of the "India EveryWhere" marketing campaign, they have chosen to project the good and attractive facets of India and why all major investment players in the world should be making a beeline for Indian shores rather than getting diverted with the wrong address and red herring of Shanghai.